"The revolution will be televised. You picked the right time, but the wrong guy" On Sunday Feb. 10, 2025, the nation witnessed Kendrick Lamar’s long-awaited Super Bowl Halftime Performance . The performance took place at Caesars Superdome in New Orleans, LA, during the intermission of the 59th annual Super Bowl. Off the cusp of his remarkable year, in which he engaged in a rap battle with Aubrey 'Drake' Graham and released his highly acclaimed sixth-studio album; " GNX", Lam